Saturday, 27 September 2014

Bedrock Brutalism












Alongside designing collections for his eponymous line, Northern Ireland born, Jonathan Anderson, has been busy reinventing Spanish luxury fashion house, Loewe.

Today the designer presented his inaugural ready-to-wear collection for the brand in Maison L'Unesco, a brutalist concrete structure and headquarters of UNESCO in Paris. Built in 1958, the building, also known as the World Heritage Centre, is the result of the work of three architects - Marcel Breuer, Bernard Zehrfuss and Pier Luigi Nervi.

Opening the show was model Julia Nobis in a sand coloured suede dress made up of roughly-cut patches. This theme of primal elegance continued throughout the show, appearing in drawstring waists and fabrics akin to cheesecloth. The fashion industry's elite were seated on boulder-like stools, while models walked over a surface of haphazard flag stones.

Anderson's choice of this harsh, concrete-dominated space, made for an interesting backdrop to the soft, and sometimes vibrant Loewe leathers which have been synonymous with the brand since its inception in 1846.

Needless to say, JW, you have our undivided attention.

Images via dazeddigital.com, harpersbazaar.co.uk, purple.fr and Loewe

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